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Two-thirds of Brits who set financial goals for this year have already abandoned them

Financial goals set at the start of the year have already fallen by the wayside – as motivation wanes to see them through, research has found. A poll of 2,000 adults found that over half (56 percent) set themselves money-related goals for this year – but 67 percent of those have given up after just four months.

One in five (21 percent) were determined to get their money in a better shape at the start of the year – alongside becoming fitter, spending more time with family and friends, and travelling more.

However, 43 percent expect their resolutions not to go to plan this year – with 16 percent putting this down to setting unrealistic goals, while one in 10 blame laziness. Lack of motivation, and too many distractions, are other reasons for failing to achieve self-imposed targets.

The research was commissioned by NatWest, which has teamed up with athletes including Sir Chris Hoy, Max Whitlock, and Beth Shriever, to record a motivational “team talk for the nation”.

Sir Chris Hoy said: “As a professional athlete, I know first-hand the significant role motivation plays in achieving your goals.

“During training for each of my Olympic Games, my coach’s words of encouragement, and the unwavering support of the entire nation, were a huge part of my motivation.

“Whatever your goals are, we wanted to be part of the Team Talk to inspire you to get there – just like the way our coaches inspired us.

“That’s why I’ve teamed up with Team GB partner, NatWest, and a whole load of other incredible athletes – so whatever your goals are, you have the motivation to strive for the finish line.”

The research also found 56 percent of those polled said improving their financial situation is what motivates them most in life.

And a spokesman from NatWest, Team GB’s banking partner, added: “We’re hoping to inspire people across the nation to both come together to support the team, as well as get going to reach their own goals.

“Our Team GB athletes are hugely inspiring, so we hope their words and experiences can help motivate the nation. Whatever your goals – let’s get going.”


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