Subway announced this week it will switch from Coca-Cola to Pepsi. Not surprisingly, consumers weren’t all thrilled about the seismic soft drink switcheroo.
The nation’s most prominent fast food eatery entered into a 10-year deal with PepsiCo to carry its beverages beginning in 2025. Those offerings include Pepsi, Mountain Dew, Tropicana, Lipton and Aquafina. Some Subways will sell Gatorade.
Subway, North America president Doug Fry called the change “a win-win for everyone” in a statement released Tuesday. “Everyone” did not agree.
“Why on God’s green earth would you switch to pepsi?? It’s awful,” posted an unhappy customer on X. “I definitely won’t be having lunch at Subway from now on.”
Another wrote he would no longer be a Subway customer because of the switch.
“I hope your sales take a massive decline,” he posted.
And those posts were in response to Subway simply celebrating the arrival of spring, which began Tuesday. Others welcomed change.
“I’m so happy,” an Alabama X commenter wrote when a local news outlet reported the swap.
The Coca-Cola Company inked a deal with Subway in 2003, making the Atlanta-based beverage company the sandwich chain’s sole soda vender. That agreement ended Pepsi’s 15-year run as Subway’s primary pop, according to the New York Times.
Changes at Subway’s fountain machines will likely go unnoticed by some tourists visiting the U.S. next year. PepsiCo is already the restaurant brand’s beverage provider in several countries including Canada, Germany and the Netherlands.
