Home U.S Woolworths offers roast chicken for $84 in Melbourne

Woolworths offers roast chicken for $84 in Melbourne

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Woolworths is roasted for offering a chicken for SEVEN times the usual price in a bizarre error

  • A Melbourne Woolworths store put an $84 free-range chook on display 
  • Family dinner staple usually costs $12 and gets even cheaper at end of the day
  • Supermarket blamed the enormous price on a printing error and didn’t sell it 

Woolworths ruffled some feathers when a roast chicken was marked up at almost 10 times the usual price on the shelf.

The $84 price tag spotted in a Melbourne store caused confusion on social media over the incredibly high cost.

The supermarket said a ‘printing error’ lead to the mistake on the popular item, which should have been ticketed as $12.

'That's a roast emu,' one commenter said, while another compared it to the current fuel prices

‘That’s a roast emu,’ one commenter said, while another compared it to the current fuel prices

One shopper mused online about the hotbox item must actually being that meat of a much bigger bird to justify the price. 

‘Clearly a simple misprint. That’s a roast emu,’ they wrote.

Another suggested, ‘you could trade it for a litre of fuel’, and another joked, ‘those free range certifications ain’t cheap’.

Others joked about it being a prelude to how expensive chooks would become under forecast supermarket price hikes. 

Woolworths said the $84 chicken was removed from display and was not bought by any customers.

‘All our Macro free-range roast chickens cost $12 each, and our store team is currently looking into how this printing error occurred,’ it said.

‘This appears to be an isolated incident.’

Woolworths has egg on its face as a roast chook went on sale with a whopping $84 price tag

Woolworths has egg on its face as a roast chook went on sale with a whopping $84 price tag

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