Woolworths is roasted for offering a chicken for SEVEN times the usual price in a bizarre error
- A Melbourne Woolworths store put an $84 free-range chook on display
- Family dinner staple usually costs $12 and gets even cheaper at end of the day
- Supermarket blamed the enormous price on a printing error and didn’t sell it
Woolworths ruffled some feathers when a roast chicken was marked up at almost 10 times the usual price on the shelf.
The $84 price tag spotted in a Melbourne store caused confusion on social media over the incredibly high cost.
The supermarket said a ‘printing error’ lead to the mistake on the popular item, which should have been ticketed as $12.
‘That’s a roast emu,’ one commenter said, while another compared it to the current fuel prices
One shopper mused online about the hotbox item must actually being that meat of a much bigger bird to justify the price.
‘Clearly a simple misprint. That’s a roast emu,’ they wrote.
Another suggested, ‘you could trade it for a litre of fuel’, and another joked, ‘those free range certifications ain’t cheap’.
Others joked about it being a prelude to how expensive chooks would become under forecast supermarket price hikes.
Woolworths said the $84 chicken was removed from display and was not bought by any customers.
‘All our Macro free-range roast chickens cost $12 each, and our store team is currently looking into how this printing error occurred,’ it said.
‘This appears to be an isolated incident.’
Woolworths has egg on its face as a roast chook went on sale with a whopping $84 price tag