ON AUGUST 10, 2021, it was announced that the creators of Mountain Dew would be creating an alcoholic version of the drink.
As of February 2022, fans of Mountain Dew are able to purchase the highly anticipated beverage – and are curious to know where they can buy the boozy soft drink.
Hard Mountain Dew is a product of the collaboration between Pepsi Co and the Boston Beer Company[/caption]
Where can I buy hard Mountain Dew?
In a press release shared in August 2021, PepsiCo and Boston Beer said they paired together because they “understand the importance of delivering new, breakthrough innovations to address the changing tastes of drinkers.”
Boston Beer said the boozy beverage will be “marketed to adults of legal age and merchandized consistently with other alcoholic beverages.”
In February of 2022, Hard Mountain Dew went on sale in three different states – Tennessee, Florida, and Iowa.
Carried by select grocery stores and retailers, the five percent alcohol-infused sodas are expected to expand their availability throughout 2022.
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What is hard Mountain Dew?
PepsiCo and Boston Beer are teaming up to create Hard Mtn Dew, an alcoholic-flavored malt beverage.
The drink will contain a 5% alcohol volume content.
Early images of the product seem to show that it will contain zero sugar.
The beverages will come in iconic flavors: black cherry, watermelon, baja blast, and original.
“For 80 years MTN DEW has challenged the status quo, bringing bold flavors and unmatched beverage innovation to millions of fans,” said Kirk Tanner, PepsiCo Beverages North America CEO.
“The Boston Beer Company partnership combines two recognized leaders in our respective industries to address the changing tastes of drinkers and we are thrilled at the opportunity to create HARD MTN DEW that maintains the bold, citrus flavor fans know and expect.”
A fourth flavor, a hard version of the Baja Blast which originated at Taco Bell, was announced on January 28, 2022, by CNN.
What did people say about hard Mountain Dew?
Fans of Mountain Dew took to social media to express their mixed feelings about the drink when it was first announced in 2021.
“Mountain Dew Hard Seltzer trying to pretend it’s not Four Loko like,” one joked.
“Four Loko is how you made your kids. Hard Mountain Dew is how you lose custody,” another said.
One user joked about the ingredients of the new drink, writing: “I better not catch y’all drinkin that hard Mountain Dew they cookin up. Y’all bout to grow gills fr.”
“I’m not going to pretend I’m not going to drink Hard Mountain Dew,” one penned.
“Some of y’all are gonna not get the vaccine because “you don’t know what’s in it” but still drink Hard Mountain Dew.”
On January 28, 2022, the Hard Mountain Dew Twitter account cheekily posted “Don’t worry. We didn’t forget.” with an image of the black and teal Baja Blast can.
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