ADIDAS has not just one, but four logos that they use across a variety of their products and lines.
One thing that’s the same across all four logos is that the A is never capitalized.
The lowercase A in Adidas shows inclusion and accessibility[/caption]
Reportedly, the brand always starts with a lowercase A to represent inclusion and accessibility.
The brand aims to create sportswear that is accessible for all wearers, not just the ultra-athletic.
The lowercase A emphasizes that fact.
But the lowercase A is not the only hidden symbolism in the Adidas logo.
The three lines going through the logo are allegedly meant to represent the three countries, North America, Europe and Asia, where you can purchase Adidas products.
The three lines also form a mountain shape, representing that Adidas is there to help overcome any challenges and meet all goals.
Their round emblem is supposed to represent the globe.
Adidas has four logos because, even as they develop new logos, they keep their originals in circulation.
Most read in Fabulous
Woman urges others NOT to get eyebrows microbladed & shows results 4 years on
I got EXTREMELY rude tattoo on my arm – people hate it but I don’t regret it
I’m a fashion expert, ‘jeans and a nice top’ makes you look tacky when you go out
MEGGING A MOVE
Meghan & Harry respond minutes after Queen bans them from balcony at Jubilee
I named my child after my favourite food – trolls say she'll get bullied
HARD TO STOMACH
I hate working out so I got my mate to tattoo me the a six pack instead
They keep their original logos in circulation to show consistency.
Their logos are often called the trefoil, the three parallel stripes, the mountain and the circle.
Apparently, Adidas keeps a few main principles when designing any new logos.
First, they value simple designs. Their text is easy to read, and their images are simple and minimal.
Second, their designs are versatile and stick with simple colors, like white and black.
Read More On The Sun
Heartbreaking moment missing mom’s family found out that she died
HOW WENDY’S DOING
Wendy sparks concern over ‘confused behavior as she sat alone’ at party
Third, they use their logo to convey strong messaging.
Fourth, they value awareness, seeing as their logo is often warn by prominent athletes and figures.
The classic mountain design has followed the brand since the start[/caption]
We pay for your stories!
Do you have a story for The US Sun team?
Email us at firstname.lastname@example.org or call 212 416 4552.
Like us on Facebook at www.facebook.com/TheSunUS and follow us from our main Twitter account at @TheSunUS