Piers Morgan, 55, has been a host on GMB for six years. His combative and frank style attracted viewers, with his rants ranging from humorous to scandalous, and his interview style sharp and aggressive. But after he cast doubt on the Duchess of Sussex’s suicide claims, it was a step too far for the broadcaster. After Ofcom reported receiving some 41,000 complaints, Piers bid GMB farewell.
What will Piers do next?
Speculation is rife that Piers will soon be snapped up by GB News, Andrew Neil’s new channel which is soon to be launched.
Mr Neil told ITV’s This Morning: “He’d be a huge asset to our channel if we can get him. We’ll try to do so and see if we can come to a mutual agreement.”
However, he said he’d want to steer him away from the breakfast slot: “I wouldn’t want to transfer what he was doing on GMB straight to GB News.
READ MORE: Alex Beresford finally breaks silence on Piers Morgan GMB row
“I’d want to do something different with him at a different time of day. He’s adaptable and he can do different things in different ways.”
This Morning host Phillip Schofield joked that Morgan “won’t come cheap”, to which Neil replied: “You mean he’ll want more than a lucky bag and six cornflakes packet tops?”
If Piers isn’t enticed by joining another news network, there will certainly be other options for him.
He is fairly well-known in the US, having won Donald Trump’s Celebrity Apprentice in 2008 and for being a judge on America’s Got Talent from 2006 to 2011.
He also has his own show, Piers Morgan’s Life Stories, which has been running since 2009.
The show is currently on its 19th series, and there is no word yet on whether ITV will axe the show now Piers has left GMB.
On Wednesday, TV critic Scott Bryan appeared on BBC Breakfast to discuss the departure of Piers and the future of GMB.
Mr Bryan said the show was “dramatically” different without the presenter, a sentiment reflected by Piers’s co-host Susannah Reid.
BBC Breakfast host Dan Walker then asked Mr Bryan where he thought Mr Morgan might end up next.
He said: “So I think it’s interesting that we’re seeing the launch of two channels that are specifically that for opinion led programming.
“There’s GB News, which is sort of led by Andrew Neil who used to be at the BBC.
“There’s also one that’s going to be run by News UK which is owned by Rupert Murdoch.
“I would say, although there’s no reason to believe they have signed so publicly yet.
“I wouldn’t be surprised, just because those are the styles of shows and programming and channels that exactly would work with what Piers Morgan does.
“But I would say there aren’t many other places in British broadcasting that would be used for his style of shows or his style or his mannerisms.
“But we have had the rise massively of talkRADIO that does lead with opinion-led programming as well.
“So I wouldn’t be surprised if you make the switch to radio.”