Home U.S Netflix is testing a new feature to crack down on shared passwords

Netflix is testing a new feature to crack down on shared passwords

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The days of using someone else’s Netflix password may be numbered.

The streaming giant is testing a new feature with select customers to crack down on password sharing. The trial testing intends to verify users’ accounts to stop the spread of a password among people, including strangers, and prevent fraud. 

“This test is designed to help ensure that people using Netflix accounts are authorized to do so,” a Netflix spokesperson said in a statement Thursday. The company’s terms of use also say accounts that “may not be shared with individuals beyond your household.”

Netflix’s testing comes as the company faces competition from Disney+, HBO Max and Hulu as streaming and binge-watching have exploded during the pandemic. Netflix has arguably benefited the most as the streamer, which added about 37 million new customers last year surpassing 200 million subscribers. 

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The Netflix app displayed on a TV, laptop, tablet, and smartphone.

The test has been rolled out to a select number of customers using Netflix’s TV app. For example, when a Netflix user chooses their profile on a shared account, a question pops up asking them to verify their account by confirming via either a text or email sent to them. 

If a user can’t confirm they are the authorized user of the account, they will get a prompt to set up a new account which comes with a 30-day free trial. 

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