Mrs Hinch’s real name is Sophie Hinch. She rocketed to fame in 2018 when she created her popular Instagram account, Mrs Hinch Home.
Mrs Hinch has made tens of thousands thanks to partnering with companies such as ilovewallpaper.co.uk, Very, Killeen and Lenor, who have paid her to feature their products in her Instagram posts.
The cleaning guru also launched her first book, Hinch Yourself Happy: All The Best Cleaning Tips To Shine Your Sink And Soothe Your Soul, in April 2019, which sold 160,000 copies in the UK in only three days and topping Amazon’s best-seller list even before its launch.
Other Mrs Hinch books include Mrs Hinch: The Activity Journal, published in October 2019, and Mrs Hinch: The Little Book of Lists, published in April 2020.
As well as sharing cleaning tips with her fans, Mrs Hinch posts images of her home’s interior design, inspiring thousands to imitate her colour scheme and buy products similar to the ones that she owns.
Mrs Hinch’s interior style is so popular that earlier this month, the cleaning guru partnered with Tesco to launch a homeware range.
The range includes everything from bedding and cushions to wall art and candles.
Before joining Instagram and becoming famous, Mrs Hinch had a number of jobs, including as a waitress, a nursery assistant, and a hairdresser.
After meeting her husband, Jamie Hinchcliffe, the pair worked together in sales and went on to marry at Gosfield Hall in Essex in August 2018.
Mrs Hinch is originally from Essex and still lives there with Jamie and their son, Ronnie, who was born in June 2019.
Sophie announced on New Year’s Day this year that she was expecting her and Jamie’s second child, and this week the cleaning influencer shared on her Instagram that it was time to start preparing for the baby’s arrival.
Posting on her Instagram story, Mrs Hinch said: “I feel like it’s all going so fast and I can’t keep up this time. I think he will be here before we know it.”
“Not long to go guys and baby has really dropped low. Last scan showed his head is down and ready,” she added.