FOODIES are going wild and are racing to get to their nearest M&S store, desperate to get their hands on the latest viral chocolate bars.
So if you’re on a budget and can’t afford to break the bank on Dubai chocolate – the pricey snack that’s all over our social media – then you’ve come to the right place and won’t want to miss this.

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Instead of the Dubai chocolate, which has been labelled as ‘Prime hysteria’ all over again after it is being sold in Sainsbury’s for £10 a bar, bargain hunters are now eager to nab a new range of chocolate bars from M&S that have sent shockwaves through social media.
Not only do they contain just a select range of ingredients, but they’re affordable too.
The much-loved chain took to social media to give shoppers a close-up look at the new treats – and there’s three flavours to choose from.
Posting on Instagram, M&S wrote: “New in the M&S Foodhall – 🚨Reduced ingredient snack klaxon!
“Introducing three new snack additions to our brilliant Only…Ingredients range – and best of all they include THE trending TikTok fruit of the moment – the DATE.
“These date and dark chocolate bars are made with five ingredients or less, perfect for those wanting a sweet snack, but don’t want an ingredient heavy classic chocolate bar.”
There’s three bars to choose from – a Dark Chocolate Date Bar, a Dark Chocolate & Almond Date Bar and a Dark Chocolate & Coconut Date Bar.
The Dark Chocolate Date Bar contains just four ingredients – date paste, dark chocolate, coconut oil and salt.
Meanwhile, the Dark Chocolate & Almond Date Bar has only five ingredients – date paste, dark chocolate, almonds, coconut oil and salt.
Not only this, but the Dark Chocolate & Coconut Date Bar also contains a handful of ingredients and is stuffed full with date paste, dark chocolate, desiccated coconut, coconut oil and salt.
These new chocolate bars are suitable for vegans and you’ll find them in M&S Foodhalls in the sandwich/food to go section.
Social media users were left overjoyed by the new chocolate bars and many eagerly raced to the comments to express this.
One foodie beamed: “M&S Food getting it so right again.”
Why Everyone Is Loving M&S

Deputy Fashion Editor Abby McHale revealed to Fabulous why M&S is the shop of the moment. She explained:
“M&S has really pulled it out of the bag this season, there is so much good product to be excited about.
“A brand once known for its ‘frumpy fashion’ that notion is long gone with it now being one of the leading high street stores for womenswear.
“Its handbag range in particular is super strong with them selling 170% vs plan, with lots more designer dupes for just a fraction of the price.
“The brand is now also the #1 for style perceptions, compared to the #3 spot it had last year, this comes from a really strong design team focused on modernising the brand, not only taking into consideration how the pieces look, but how easy they are to wear also.
“Price is also a big factor with you being able to get many good quality pieces all for under £30.
“After having a sneak peak of the upcoming collection there are so many more amazing pieces that are dropping over the next few months to keep your eyes on.
“Think leopard print dresses, colourful co-ords, embroidered boho jackets, plus lots of swimwear and amazing accessories, as well as great wardrobe staples that will last year on year.”
Another chocolate lover wrote: “These look phenomenal!!”
Whilst a third penned: “Can’t wait to try these!”
‘M&S have pulled it out the bag’
At the same time, one foodie, a mum-of-three named Daisy who is from the UK, sprinted to her local M&S at Bluewater Shopping Centre in Dartford, to stock up on the tasty chocolate bars.
Eager to try them out herself, the content creator wrote: “Come to M&S with me to find their new fewer ingredient chocolate date bars!”
Straight to M&S I go
TikTok user
Daisy admitted that she “ran” to M&S and after trying all three bars, beamed: “YESSSS Marks & Spencer you have pulled it out the bag AGAIN!!! Absolute 10/10.”
Not only this, but she continued: “If you like the viral dates and chocolate (I’m obsessed FYI) then you will LOVEEEEE these!”
She later gushed: “Oh my gosh they are SOOO good!”
Most iconic foods from M&S
Percy Pig Sweets
Arguably the most iconic food from M&S, these gummy treats have become a beloved staple in British households and are often associated with the brand.
Colin the Caterpillar Cake
Another fan favourite, this cake is a popular choice for celebrations and has become a cultural icon in its own right.
Dine In for Two Deals
Marks & Spencer’s extensive range of ready meals, particularly their Dine In for Two deals, offer gourmet meals at home and are celebrated for their restaurant-quality taste and convenience.
Gastropub Fish Pie
A luxurious fish pie packed with succulent pieces of fish in a creamy sauce, topped with mashed potatoes.
Chicken & King Prawn Paella
A Spanish-inspired dish with saffron rice, chicken, king prawns, and chorizo.
Cottage Pie
A comforting dish with minced beef in a rich gravy, topped with creamy mashed potatoes.
Butternut Squash Risotto
A vegetarian option featuring creamy risotto with butternut squash and sage.
Duck à l’Orange
Tender duck breast in a tangy orange sauce, perfect for a special dinner.
Macaroni Cheese
A classic comfort food with macaroni pasta in a rich, cheesy sauce.
Slow-Cooked Beef Bourguignon
A French classic with slow-cooked beef in a rich red wine sauce, with mushrooms and bacon.
Teriyaki Salmon
Flaky salmon fillets in a sweet and savoury teriyaki sauce, served with rice and vegetables.
Extremely Chocolatey Biscuits
These indulgent biscuits are covered in a thick layer of rich chocolate, making them a favourite for chocolate lovers.
Profiterole Stack
A show-stopping dessert featuring layers of choux pastry filled with cream and drizzled with chocolate sauce. Perfect for special occasions.
New York Cheesecake
A rich and creamy cheesecake with a buttery biscuit base, this dessert is a nod to the classic American treat.
Tarte au Citron
A zesty lemon tart with a crisp pastry base and a smooth, tangy lemon filling. It’s a refreshing end to any meal.
Strawberries & Cream
A quintessentially British dessert, featuring fresh strawberries paired with M&S’s luxurious cream.
Percy Pig Dessert Sauce
Inspired by their iconic Percy Pig sweets, this fruity sauce is perfect for drizzling over ice cream or pancakes.
Chocolate Éclairs
Delicate choux pastry filled with fresh cream and topped with a glossy layer of chocolate. A timeless treat.
Trifle
A layered dessert with sponge cake, fruit, custard, and cream. M&S offers various versions, including the classic sherry trifle.
Madeleine Cakes
These delicate, shell-shaped sponge cakes are light, buttery, and perfect with a cup of tea.
And Daisy’s TikTok clip, which was posted under the username @daisyasaf_, has clearly impressed many, as it has quickly racked up 97,300 views, 3,383 likes and 58 comments.
Chocolate lovers were stunned by the new bars, with many were desperate to try them.
One person said: “Need!!!!”
Another added: “Straight to M&S I go.”
A third commented: “That’s my local M&S. I’m going tomorrow just to get these.”
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