The new chocolate orange doughnuts are made from scratch by Morrisons bakers in-store every day. Each doughnut is hand-filled with rich chocolate orange filling and finished with a dusting of icing sugar.
The new doughnuts launched in stores on Wednesday and shoppers can buy a pack of five for 50p, working out at just 10p per doughnut.
The retailer has also added a lemon curd flavoured doughnut to its range, at the same price.
Customers are delighted and cannot wait to get their hands on them.
@newfoodsuk uploaded a photo of the new doughnuts on their Instagram page, captioned: “New Chocolate & Orange Doughnuts now at @morrisons. These are absolutely delicious and have to be up there with our all time favourite Morrisons Doughnuts, plus for 50p you can’t go wrong!”
The post has received more than 8,000 likes and over a thousand comments.
Customers were delighted with the news and expressed how excited they were to give them a try. One eager shopper said: “I’m going to have to get on these!” And another said: “I’m in heaven.”
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Andy Clarke, In-store Bakery Manager at Morrisons said: “We are always looking to add new and exciting flavours to our bakery range. We know that our customers love the chocolate orange trend, so it made sense to combine it with our renowned doughnuts.”
Chocolate orange seems to have become the flavour of the moment. This Easter, several brands have jumped on the bandwagon and added chocolate orange versions of their Easter eggs.