Many Americans have been homebound for more than a year now due to the coronavirus pandemic. That means we’ve missed out on countless memories that could have been made in dive bars (queue The Chainsmokers’ “Closer”), crowded beer gardens or watching Sunday night football at the bar with friends.
With that in mind, Miller Lite is hoping to fill the void with its limited-edition Bar Smells candle collection, announced Tuesday.
Proceeds from the candles, priced at $20 each, will go to the United States Bartenders’ Guild, a nonprofit that supports professionals working in the American and Canadian service industries.
And it appears that Miller Lite fans are indeed missing bars – the candles, in all three scents, including Dive Bar, Beer Garden and Game Day, are sold out, according to Miller Lite’s website. “The Bar Smells burn for 50 hours. Our stock did not last that long. Bar Smells are all sold out,” the company posted.
“Our ‘Bar Smells’ candles sold out in just 24 hours,” Carol Krienik, associate marketing manager for Miller Lite, told USA TODAY in a statement Thursday. “We’re excited that our drinkers will be able to bring a little bit of their favorite bar home with them, all while supporting the industry we love and miss.”
But what does that crowded bar smell like in Miller Lite’s candle-induced rendition?
- Dive Bar is a combination of elements including musk, pine, tobacco and yeast. That combination is meant to conjure up “dim lights, a faint glass clinking and the sinus-clearing sensation of a puddle that somehow exists indoors,” according to Miller Lite.
- Beer Garden features warm, outdoorsy scents including pretzel, green moss, wood and sunburn.
- Game Day mixes jalapeño, bar peanuts and cracked leather which Miller Lite said should exude “top notes of the most ordered bar snacks on game day with the subtle power of comfortable cracked leather, the ideal backdrop to a freshly opened beer.”
Miller Lite said it hopes to stoke bargoers’ anticipation of returning to barswith the collection.
“We know people are so eager to be shoulder-to-shoulder again in a bar like it used to be,” Krienik said in the announcement.
The announcement was met with sell-out level excitement in addition to some funny quips.
“As long as it smells like a Dive Bar and not Dive Bar bathroom,” Marisa Magnatta wrote on Twitter Wednesday.
“I want to support the hospitality industry, but why would I want to buy a candle that smells like stale beer with a top note of pee and a base of vomit, sweat, and maybe a little mold?” questioned @ms_marymary.
As of Thursday, Miller Lite did not have plans to restock their limited-edition candles.
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