Home U.K Irn-Bru caves into demands and returns to sugary original 1901 recipe

Irn-Bru caves into demands and returns to sugary original 1901 recipe

0


The original recipe, which is more than 100 years old, is back in shops from today in all its sugary goodness, reports Daily Record. Since the 1980s though, the recipe has undergone several changes, like the addition of low-calorie sweeteners, including aspartame.

But the manufacturer, based in Westfield, Cumbernauld, North Lanarkshire, said the original beverage was “super popular” with fans and has reverted back to it.

So it’ll now be available in shops across the UK in 750ml glass bottles, as it was in 1901. The bottles feature the iconic Irn Bru strongman on the packaging.

However, the current version – complete with sweeteners – will also still be available in shops.

“1901 proved super popular with fans who really loved the recipe but were disappointed when stock ran dry. Now it’s back for good, so people can enjoy it year-round with the first bottles going on shelves today,”  Adrian Troy, Marketing Director at Irn-Bru said.

Fans have shared their joy on Twitter today.

One wrote: “I welcome this. Barr ruined Irn-Bru when they changed the recipe and 1901 is the closest thing they had before the change.”

Another posted: “1901 was the most welcome thing imaginable.”

One man said: “I’ve still got 4 glass bottles of Irn-Bru 1901 that I’ve rationed.”

And a further fan posted: “Yes, bring back Irn-Bru 1901.”

In Scotland, the ginger nerctar has long been the most popular soft drink, even more so than Coca Cola.

But the authentic 1901 recipe came from a handwritten recipe book, which was stored deep in the company’s archives for more than 100 years.

Its distinct difference comes from its ingredients – quillaia for a frothy head, sweetened only with sugar and containing no caffeine, although of course it still has the same top secret Irn-Bru essence.

So, the 1901 version is a full sugar, sweetener-free beverage.

In 2018, the most changes were made to the recipe – after the so-called “sugar tax” was introduced in the UK. It meant the manufacturer had to considerably decrease its sugar content and add more sweeteners to ensure it didn’t fall victim to the tax.



LEAVE A REPLY

Please enter your comment!
Please enter your name here