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How much does that tweet cost? Twitter's new Super Followers feature to give users a chance to a make profit

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Twitter is hatching plans for a new pay-to-follow model where users could get exclusive content from some of the platform’s most influential accounts for a fee.

The social media company said Thursday it is working on a new feature called “Super Followers,” which will allow users to subscribe to their favorite Twitter accounts for content going beyond the usual tweets. This potentially could be anything from newsletters to videos from high-profile users.

Think of pop star Justin Bieber, who has 114 million followers on Twitter (second only to former president Barack Obama‘s nearly 130 million followers), performing a private concert or releasing new music for a fee. 

A subscription fee could be as much as $4.99 per month, according to screenshots provided by Twitter. However, the company may allow users to customize their own subscription costs. Twitter’s head of consumer product Kayvon Beykpour said the Super Followers feature will be available later this year.

Twitter's upcoming Super Followers feature

Dantley Davis, Twitter’s chief design officer said that “an audience-funded model where subscribers can directly fund the content that they value most is a durable incentive model that aligns the interests of creators and consumers.”

The feature echoes creator payment platforms like Patreon similar features made by Facebook and YouTube. Twitter’s head of consumer product Kayvon Beykpour later said the Super Followers feature will be available later this year.



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