BBC’s hit property search programme Homes Under the Hammer has developed an enthusiastic audience since it first aired 18 years ago. It follows presenters Martin Roberts, Dion Dublin and Martel Maxwell as they find out who bought certain homes at auction and why. And it turns out the show has had a huge influence on viewers looking to buy their own homes, with a daytime boss of the channel explaining that the golden rules of the programme is key.
Muslim Alim, commissioning editor for BBC Daytime, said: “Hammer fans know the show’s golden rules: visit the property beforehand, check a plot of land has planning permission, avoid buying listed houses and always read the legal pack.
“We often have people telling us they read the legal pack because of Hammer.”
The premise of the daytime show is to allow viewers to see the inner workings of several auctioned sites, which often require refurbishments or larger developments.
The presenters use their expert eyes to give a property a valuation and buyers decide how it can be improved.
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“Relatability is definitely part of it,” Muslim added. He suggested that the simple format is appealing to viewers, along with the fact that they can trust the advice given.
He added that the big reveal is also an important element. “That’s the moment everyone’s waiting for,” he told The Guardian.
Muslim told the publication that he couldn’t imagine the show without it. He admitted that some earlier episodes didn’t feature the reveal, and viewers weren’t pleased.
Lisa Hazlehurst, the head of Lion TV, went on to explain Britain’s fascination with home ownership, citing other shows such as Escape to the Country, Location, Location, Location and Grand Designs.
Martin Roberts, who has been presenting the show since 2003, disagrees with the comparisons to the latter, adding that Homes Under the Hammer is more focused on “normal people” taking on ordinary projects.
The series has property fans gripped because it often sees some unpredictable issues arise, and viewers love to see the finished product of a revamped home.
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Sometimes, experienced developers in the property business buy the homes for investments.
But most of the time, buyers are amateurs who need some guidance on how to make a profit.
Former professional footballer, who switched the pitch for the property market after retiring from the game, recently confessed what he hates in a property.
Dion has been showing us around all kinds of homes in varying states, talking us through what needs to be improved and how, but the programme host himself prefers open space.
Confessing that there aren’t many walls in his own home, he said: “I don’t have anything against walls. You know what it is? I like open spaces.”
“So the family can see each other when they’re doing different things. I think I have five rooms downstairs and two sets of doors.
“Everything tolls into the next room,” he told The Guardian last month.
Fans may be surprised to hear Dion expressing his personal taste when it comes to homes because he is usually aiming to help others build up a property to suit their own preferences.
Homes Under the Hammer airs weekdays on BBC One at 10am.