Purple Bricks has used a promotional Team GB sign to promote the holiday cottage, rather than its usual purple banner. The new board depicts a Union Flag, which some residents have condemned, according to North Wales Live.
It markets a property in Morfa Nefyn in Gwynedd, north Wales, a largely Welsh-speaking village. House prices in the area have soared over lockdown with locals blaming the surge on second and holiday home owners looking to buy.
An image of the board was shared on Twitter, with the author of the tweet describing it as “shameful”. They also claimed that Purple Bricks are “raising two fingers” to locals.
One Twitter user posted: “@PurplebricksUK This leads to me never considering you as a company who I would sell/buy a house with.”
Another said: “This is divisive and lacks any sort of understanding regarding the housing problems experienced in Welsh rural areas. #disappointing.”
A third tweet reads: “Can you replace the offending boards with your previous ones (bilingually) whilst you wait for the more appropriate ones for Scotland and Wales please?”
“Would be a huge message back to our communities.”
Another says: “@PurplebricksUK having not a single clue about Cymru, is there a bigger insult to the Welsh than this sign?”
In response, the estate agent wrote: “Thank you for your message and we’re sorry that this has caused upset.
“To provide some context we’re supporting Team GB and their athletes following a year like no other ahead of the Olympics and we’ve commissioned several artists, who are also athletes to create these boards.”
But one suggested the company should have created something that “represents Cymru”.
“Are you aware that Wales is not represented on the Union Flag?,” the tweet said.
“It is the symbol of our annexation following the beheading of Llywelyn ein Llyw Olaf.”
Slamming the sign as “awful”, a third twitter user added: “Great you’re supporting athletes but try & get something less insulting & maybe designed by a Welsh artist.”
Another who said it was “disappointing” suggested the board looked like a “Tory Party election poster”.
“Sad how out of touch this company seems to be in Wales,” they wrote.
“I shall be supporting Team GB with the Welsh Dragon not a flag that doesn’t include Wales. “Think again Purple Bricks…”
Speaking to North Wales Live, Liz Saville Roberts, MP for Dwyfor Meirionnydd, said: “I wonder how some estate agents justify their presence in our communities.
“Homes are a necessity of life, not merely financial playthings for the privileged few.
“An indication that Purple Bricks understand that they are operating in one of the most Welsh-speaking areas in Wales would suggest some awareness of the effect of excessive house prices.”
Purple Bricks was approached for comment.