The start-up, based in Upper Heyford, Oxfordshire, is going back to the future by entering the low carbon race with 20 more retro-electric redefinitions this year, including Land Rovers, E-type Jaguars and a 1967 Mercedes-Benz Pagoda. As emissions’ rules tighten, such glamorous motors face an undriveable fate over the coming decade. Many emit their own bodyweight in CO2 every 1,500 miles.
Everatti’s replacements for their gas-guzzling innards while preserving their outer beauty, original feel and engineering flourishes is a technological game changer, company founder and former fintech entrepreneur Justin Lunny explains.
“This is the preservation of a handsome part of auto history with a new green heart.
“We strip back, scan and mimic the original as far as possible to create the zero emissions examples.
“Customers get a one-of-a-kind solution that improves performance, but matches the character of the original car, its sporting sensations and handling balance.
“Each car has a new powertrain and interior fit. We work to customers’ specifications, but these are not conversions.
“Maintaining the original structure preserves the value. The cars end up better because the unacceptable elements, the polluting combustion engine and toxic by-products, have gone. ”
Impressed by the electric concept Jaguar that whisked away Harry and Meghan after their wedding, Lunny checked out the market.
“There were so few options I decided to build a brand,” he recalls. “A dilemma was looming for classic car owners. It was time to disrupt a sector that has seen little in the way of innovation and the rise of the responsible customer was unstoppable.
“Sustainability can work with luxury and charm. Our use and development of modern technology makes us stand out – battery power, regenerative braking and sustainable components for example – in a world not known for it.”
After three years of planning Everrati is geared for a big 2021 and forecasting a £50 million turnover within three years.
Customers for the cars, which cost from £250,00, are enthusiasts who appreciate the workmanship and want a statement. Reflecting the times however, they are more likely to be eco-conscious tech titans than rock stars.
The company’s factory is located in Britain’s motorsport valley and close to a former military base with “a big runway for testing,” says Lunny whose team of 12 bring on board experience with McLaren, Lotus and Jaguar. This year up to nine more hires are planned.
Next month the first external investment, a £5 million round of angel funding, will be completed and Lunny sees application of Everrati’s electrification technology having a key role in other transport markets such as yachts and boats.
While the Mr Toads and petrolheads may still scoff, “this is a new golden age,” he says.