“We know that removing ‘normal’ from our products and packaging will not fix the problem alone, but it is an important step forward. It’s just one of a number of actions we are taking as part of our Positive Beauty vision, which aims not only to do less harm, but more good for both people and the planet.
“With more consumers than ever rewarding brands which take action on the social and environmental issues they care about, we believe that Positive Beauty will make us a stronger, and more successful business.”
Unilever has also set out targets including producing net zero carbon emissions by 2038 as well as reduce the amount of plastic used in its packing.
By 2025, any plastic used in products will be recyclable, reusable or compostable across every brand worldwide.