The COVID-19 pandemic hurt businesses around the world. Not so for the world’s most recognizable sports teams.
The Dallas Cowboys again topped the Forbes list of the world’s most valuable sports franchises for the sixth year in a row, coming in at a value of $5.7 billion, ahead of the second-place New York Yankees ($5.25 billion). The New York Knicks ($5 billion), La Liga’s FC Barcelona ($4.76 billion) and Real Madrid ($4.75 billion) round out the top five.
But perhaps the most surprising finding from the Forbes analysis was that the average value of globe’s 50 most valuable sports teams jumped 9.9% from last year, even with just about every professional sports league suffering some sort of pause or shutdown because of the pandemic.
When compared to the average value from five years ago, that jump is even more pronounced, at 55%.
The NFL, thanks in part to its incredibly lucrative media rights television deals and consistent viewership, continued to reign in terms of value, with 26 teams appearing on the list. NBA teams and soccer clubs tied for second most at nine and MLB teams appeared six times.
In March, the NFL announced a new, 11-year broadcast deal that will reportedly net the league $10 billion a year.
American franchises that opened new stadiums also saw increased value through those venues, with the Los Angeles Rams (176% increase in year-over-year value), the Golden State Warriors (147%) and the Las Vegas Raiders (117%) benefitting most, according to Forbes.
The largest year-over-year increases, though, were shared by the New York Jets, the Philadelphia Eagles and the Seattle Seahawks, each of whom saw an 11% increase from last year.
Rounding out the top 10 of the world’s most valuable franchises were the Golden State Warriors ($4.7 billion), the Los Angeles Lakers ($4.6 billion), the New England Patriots ($4.4 billion), the New York Giants ($4.3 billion) and the Bundesliga’s Bayern Munich ($4.21 billion).