The company says it will once again sit alongside the pinnacle of global automotive brands while building models based on classic designs. The new brand says it has already begun work on the marque’s first bespoke commission to be released shortly.
“People want something unique, something different and something tailor-made.
“That’s where Radford comes in – our cars will offer the ultimate in global luxury and personalisation, blending British heart and soul, state-of-the-art technology with traditional craftsmanship.
“Jenson, Mark and I are proud to be reviving Radford and humbled to be custodians of this legendary company.
“Future partnerships that we already have in place are a testament to what Radford is capable of achieving.
“It feels like fate that a designer, a builder and a driver have all united at this perfect time. It’s really exciting.”
Radford’s previous restorations have become pieces of art among car fans and fetch thousands at auctions.
Paul McCartney’s 1865 Cooper S DeVille sold for £182,000 in 2018 due to its unique design.
Ringo Starr’s Radford Mini Cooper S was sold for over £102,000 at auction. The model had a bespoke boot designed to fit his drum kit.
Mr Button said: “To be able to help revive this iconic name is such a special and unique opportunity.
“The Radford brand carries such prestige and magnetism for anyone with an appreciation of cars.
“The work that Harold Radford and his team were responsible for in the mid-1900s is simply incredible, so I jumped at the chance to join Ant and Mark in their quest to put the ‘Radford’ name back in lights.
“The journey has very much begun, and news of our first car will follow shortly so watch this space.”