Clarkson’s Farm arrived on Amazon Prime Video earlier this month as Jeremy Clarkson fans got to see The Grand Tour host tackle the challenge of running his own farm – a far cry from his usual work on the road. And the show has proven a huge hit as Jeremy is joined by a number of locals to try and get his farm up and running despite the challenges posed by Brexit, the weather and the coronavirus pandemic. And during one episode as Jeremy and co-star Kaleb try to get his farm shop up and running, Jeremy had the perfect summary of this new age of social media.
In episode three of Clarkson’s Farm, fans get to see first-hand Jeremy’s attempts at getting his farm shop off the ground.
In order to make some cash, Jeremy and his girlfriend Lisa Hogan devised a plan to sell some of the produce on the farm before it expired.
However, the rain and unpredictable weather did its best to prevent Jeremy from doing so – although the former Top Gear star just about overcame the obstacle.
But discussing how they were going to get people to come and try out the new store, Jeremy came up with a plan using his social media pages.
READ MORE: Jeremy Clarkson on how ‘record-breaking’ weather sparked farm chaos on new show [EXCLUSIVE]
The moment came as Kaleb questioned how they were going to spread the news of the shop’s opening: “How many people are coming on Saturday?”
“Well, now that is a good question,” Jeremy replied before Kaleb suggested: “Have you put it in the Chippy Norton News?”
But a lightbulb went off in Jeremy’s head as he began waving his phone.
“Umm, no because it suddenly occurred to me,” he said as he showed Kaleb his phone.
The pair then toyed with how to promote the shop online, with Jeremy going on to dish a swipe aimed at vegetarians.
“So I’m not sure it’s a farm shop…” he mused. “Hang on, it’s all vegetarian, isn’t it?”
“Everyone’s going vegan,” Kaleb added to the discussion as Jeremy became excited that the branding would make the shop more appealing to an online audience.
“You see, that’s a Twitter handle,” he said. “Christ, we’ll have them with their smelly armpits queueing up for a mile if I say that.”
And the social media promotion appeared to work as, despite a slow start, cars from far and wide descended onto the Diddly Squat Farm Shop.
Despite the torrential downpour, customers flocked in their droves to try out Jeremy’s potatoes and other items in his shop.
So much so, Jeremy and Lisa managed to take home over £1,000 on their first day of trading alone.
But the challenges continued to come as just a day later, as Jeremy was forced to shut its doors following a letter from the local authorities.
Clarkson’s Farm is available to stream on Amazon Prime Video now.