Home Life & Style Brits discover iconic fizzy drink still exists – but not everyone is...

Brits discover iconic fizzy drink still exists – but not everyone is enjoying the taste


Brits are reminiscing about a classic 90s beverage, shocked to find out it’s still available.

Tizer, the vibrant ruby-red drink with a citrus zing, debuted in 1924 and has been part of the A.G. Barr PLC family since 1972.

In 2007, Tizer dropped its mascot “Ed the Head” and redesigned its branding to showcase “Original Great Taste.”

It subsequently altered the recipe to eliminate additives and E numbers.

However, this iconic blast-from-the-past isn’t as readily available as other Barr classics like Irn-Bru and Dandelion ‘n’ Burdock.

A picture of a Tizer can resurfaced on Reddit’s CasualUK subreddit recently, igniting a debate among consumers who’ve sampled it recently – their verdict: you’re not missing much.

One disgruntled drinker lamented, “Used to taste lovely, but all the E numbers being taken out have ruined it.”, reports the Daily Star.

Another shared a brief history of the drink: “Around 20 years ago, they rebranded and changed the recipe. It was no longer a bright red colour – the colour was a lot softer.

“Then it seemed to disappear from round my way – couldn’t find it anywhere for ages. A few years back, it started showing up in my area. Back in its bright red form, but nowhere near as good as it used to be.”

One disgruntled fan bemoaned the changes, saying: “It was good back in 90s. It’s not so good now. They taken the good out of it and now it taste —-“

Another simply warned: “DON’T DRINK IT! It tastes of fruit now and ruined my childhood memories of fizzy chemicals.”

Back in 2017, A. G. Barr PLC boldly revamped Irn-Bru’s recipe, slashing its sugar content by half – marking the most significant change to the drink’s secret formula in its 100-year history.

The recipe is a closely guarded secret, known to only a trio of people.

In an attempt to calm fears over the brand’s identity, a spokesperson for the company assured at the time: “It is a long and complicated process to ensure that the essence of Irn-Bru does not change and all that is tweaked is the sugar. But we are sure we’ve got a great match.”

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