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Britons looking forward to a ‘normal’ summer this year

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As a result, Britons can’t wait for weekend breaks, sitting in pub gardens and a trip to the hairdressers once the restrictions are eased. It also emerged that the beginning of summertime signifies positivity (40 percent), happiness (33 percent) and a new start (21 percent) to those polled.

More than two thirds are more excited for summer this year than previous years because they can spend time outside with family and friends (45 percent), escape their home (37 percent) and travel (40 percent).

Kim Priest, a spokesman for centre:mk, which commissioned the study, said: “The research illustrates how important the little things we used to take for granted now mean more to us than ever before.

“From small things like a hug with a member of the family, browsing in a shop or going for brunch, the focus on social interaction holds lots of opportunities and is key to high street reinvention.

“It’s clear to see just how excited people are to get back to normality and socialising again.

“Many are also keen to reinvent themselves – the study shows that people are really looking forward to a trip to the hairdresser or barber and buying new things like clothes, accessories and makeup.”

The study also found people typically hope to attend three social events each week when they can.

Dining out (47 percent), shopping in store rather than online (31 percent) and going on dates (13 percent) were among the anticipated activities Britons hope to try and do more of when “normal” life resumes.

When it comes to socialising, people are also looking forward to hugging others (43 percent), making small talk with strangers (23 percent) and even attending group exercise classes again (13 percent).

And 13 percent are eager to return to the routine of after work drinks and one in 10 are even looking forward to face-to-face meetings. 

Others are looking forward to spending their summer visiting the pub (26 percent) and heading to the seaside (24 percent).

A further 57 percent of adults are ready to be more spontaneous this summer and 82 percent plan to be more positive about everyday activities in the future.

It also emerged that top of summer shopping lists are plants (23 percent), a summer dress (13 percent) and sunglasses (13 percent).

Almost half (48 percent) of those polled via OnePoll, also plan to wear more colourful clothing this summer than usual, in order to feel positive (49 percent) and spread happiness after the past year (26 percent).

Top 20 “little things” Britons are looking forward to this summer:

1. Longer days and sunny evenings

2. Blue skies

3. Visiting somewhere by the sea

4. Sitting in a pub garden

5. A weekend break

6. A trip to the countryside

7. A more positive mood

8. Eating food you have not cooked

9. Going to the hairdresser/barber

10. Browsing shops

11. Having a barbeque

12. A holiday abroad

13. Getting a tan/summer glow

14. Going for brunch

15. Visiting a museum or gallery

16. Swimming

17. Trying on clothes in a shop

18. A theatre show

19. Attending a music event/concert

20. Sitting outside on your lunch break



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