Home U.K Asda to launch its first ever loyalty card scheme offering shoppers money...

Asda to launch its first ever loyalty card scheme offering shoppers money off groceries

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The supermarket giant is set to trial a new loyalty scheme later this year. Details on how the scheme will actually operate are yet to be revealed. However, it’s believed it could work in a similar way to the supermarket’s Christmas Savings Card which currently allows shoppers to earn cash rewards over the festive season. 

A source told The Sun: “It would be a move welcomed by customers.

“Other supermarket giants have loyalty card schemes and it allows shoppers to rack up savings throughout the year.

“Asda is already very competitively priced and this way money will go even further for hardworking families.”

An Asda spokesman said: “For over 50 years we’ve driven loyalty with our customers by offering great value and range on the things that matter most to them – and whenever we have anything new to share, we tell them about it first.”

In March 2019, Asda launched its George Rewards where shoppers can earn points for spending money on clothing and homeware. 

Asda was previously owned by Walmart but was recently purchased by UK owners Issa brothers.

Just last week Morrisons announced it was changing its loyalty scheme. 

Shoppers will no longer be able to collect points in stores and online from May 10.

READ MORE Asda hops onto viral TikTok trend with cheap pasta bundle

The supermarket also offers discounts on some products known as ‘Clubcard Prices’. 

Meanwhile at Sainsbury’s you can collect points using Nectar. 

A recent Which? study found that supermarket loyalty cards on average save shoppers between £1 and £4 for every £100 spent in store.



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