In light of increasing focus on women’s safety, supermarket giant ASDA has told shoppers that “everyone has the right to feel safe”.
Posting on its Facebook page, the message said: “Please know you can always take your time, wait inside or reach out to our colleagues should you be concerned for your safety.
“Customers and colleagues, we will be there for you.”
People have praised the supermarket with more than 16,000 likes and 1,000 comments. One shopper said: “Great to see you step up once again Asda. Fair play to you, always on top of what is happening in the world and providing a solution to it.
“This is a great piece of advice, if anyone is near an Asda and is feeling scared. They can go seek help. Well done.”
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Another said: “I think people are missing the point. It is not a Covid post – it is a post about all of our safety, particularly ladies.
“I must say, I do shop alone and at night and there have been odd occasions where a member of Asda security has said to me ‘don’t leave just yet , there’s an unsavoury character outside’- I’ve always thanked them and felt safe.”
A third said: “This is about not feeling safe when you’re simply going about your daily business. It is great to see Asda recognising this is an issue and reassuring people that they can ask for help if something feels off.
“Always listen to your gut. If it doesn’t feel right, it’s not, better to be wrong than another statistic.”