Home Lifestyle Asda introduces brand new service to give shoppers 10 percent off George...

Asda introduces brand new service to give shoppers 10 percent off George clothing


Supermarkets constantly introduce changes in stores to make shopping as safe and easy as possible. Asda has launched a service for shoppers to get 10 percent off George clothing by recycling their old items.

It aims to help shoppers recycle their unwanted clothes and textiles while doing their essential grocery shop.

Customers who take part will be provided with a label or QR code.

This can be used when dropping their packaged clothes at Asda’s ‘toyou’ click and collect service.

When doing this, shoppers will receive a voucher which gives them 10 percent off for George.com.


The supermarket giant has introduced the new scheme as part of its ‘George for Good’ commitment to reduce textile waste.

Global professional lead, sustainable sourcing and quality Mel Wilson stated: “It’s really important for our customers and colleagues that we tackle the issue of not just sourcing our clothes more sustainably, but that we encourage everyone in the UK to think about the issues of waste and how to make fashion and textiles more circular so that we really can reduce the number of garments that go into landfill.

“We know that through this pandemic there has been a huge demand for garment recycling with many customers clearing out their wardrobes.

“So it’s been a big priority for us to make sure that we can not only help to facilitate recycling textiles in a simple and easy way, but that we are also able to give these items a second lease of life and help to drive much needed funding for our charity partners.”

This year, the supermarket giant also introduced changes to some stores as it brought in a new vegan food counter.

The new counter was brought in for a six month trial which is still ongoing and it is currently situated at the Watford store.

Asda partnered up with concept creator Kbox Global to develop the vegan butcher counter named Veelicious.

Similar to the meat and fish equivalents, the counter is manned by a vegan butcher who is on hand to assist customers.

It offers up treats including facon, bean burgers and meat-free meatballs.

This is in addition to the vegan range already on offer in Asda stores.

Shoppers will also be able to pick up vegan cheeses, ready-to-eat meal kits and other vegan staples.

Prices start at just 75p and the counter could roll out if the trial is successful.


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